Timeline

Timeline of Documented Conduct

This timeline summarises key public, regulatory, and corporate milestones connected to Chad Eugene Willis and associated entities. It is not exhaustive; events are included where documentary records are available (court files, regulatory orders, registries, press, web captures, and contemporaneous materials).

1. Early Financial-Services Activity & Prohibition

Pre-2004
Operation of Mortgage Highway LLC in the mortgage / financial-services space. This period forms the backdrop to later regulatory action by the Michigan Department of Insurance & Financial Services (DIFS).
2004–2005
Felony case 04-197988-FH in Oakland County, Michigan, relating to “uttering & publishing” (forged financial instruments). Public records show conviction, custodial sentence, and subsequent parole.
2006
DIFS Order of Prohibition #06-4287 issued, permanently barring involvement in the business of insurance and related financial-services activity in Michigan. This order is a central regulatory reference in assessing later business roles and investment-style offerings.

2. World Energy & International Investment Promotions

2010–2011
Incorporation of World Energy Research Holdings PLC (07407712) in the United Kingdom. The brand “World Energy Research” is used in materials promoting international energy investments, including a hydroelectric project in Guatemala.
2011
New Zealand media publish investigations into World Energy Research, highlighting investor complaints and concerns surrounding the Guatemala hydro project and associated returns. Documentation of alleged investor losses is preserved in the Evidence Vault.
2012–2014
Ongoing references to World Energy-linked schemes, including materials describing eight-figure investor funds and promised returns. The UK PLC entity is dissolved in 2014 while investor disputes continue in other jurisdictions.

3. Nutrition & Brand Recycling Era

2013–2018
Growth of Bamboo Nutra / By Nature Companies LLC (L13000074525) in the US, with nutrition and supplement brands promoted via sector press, online retail, and brand websites. Trademark registrations and later cancellations (e.g. “By Nature”) are recorded in IP office records.
2014
By Nature / Bamboo Nutra US trademark Reg. 3402722 is cancelled (Section 8) on 31 October 2014, indicating non-maintenance of the registration despite continued use of related branding in some materials.

4. Plus Brand / Agua Plus & “All-Scratch” Technology

2022
Filing of the AguaPlus US trademark application (Serial 97266289) for bottled water and beverage products. This marks the formal entry of the “Agua Plus” label into the USPTO system.
2023–2024
Expansion of Plus Brand Industries Inc. (CIK 1962113) promotional activity. Public websites and pitch materials highlight the “Agua Plus” bottled-water line and refer to a claimed “All-Scratch” patent-protected label technology said to solve bottle confusion for schools and teams.
2024–2025
Plus Brand / Agua Plus marketing highlights sponsorships and partnerships including: high-profile sports collaborations (e.g. Major League Pickleball), venue relationships (e.g. Aretha Franklin Amphitheatre), and celebrity promotions. Branding frequently couples claims of patent-protected technology with large follower counts and “hundreds of millions of impressions”.

5. Investor & Licensing References

2024–2025
Historic versions of the Plus Brand / Agua Plus website include menu items and sections describing: investor opportunities, licensing programs, and reward-style participation schemes. These materials frame Agua Plus and related technology as vehicles for third-party investment and shared commercial upside. Captured copies of these pages are catalogued in the Evidence Vault.

6. Outstanding Warrant & Status Verification

2023–2025
Public portals and law-enforcement postings reference an outstanding warrant associated with Chad Eugene Willis in relation to restitution and prior criminal matters. Portal behaviour can be inconsistent; formal written confirmation has been requested from the relevant Sheriff’s Office and will be published (in redacted form if required) once received.

7. Independent Documentation & Archiving Activity

2025
Launch of this independent public archive consolidating: criminal/regulatory records, corporate and IP filings, press and media items, marketplace listings, sponsorship claims, and web/social snapshots connected to Plus Brand / Agua Plus and precursor entities. The Case Timeline and Evidence Log pages are maintained as living records reflecting ongoing developments.

Scope note: this timeline focuses on events for which there is documentary support. As additional official records or certified law-enforcement confirmations are obtained, further entries may be added or refined.