Structured Chronology · Conduct Pattern · Public-Record Verification Track
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Timeline of Conduct

This timeline maps key events, ventures, public claims, investor dealings, affected-party records, legal-threat correspondence and public-record verification actions connected to Chad Eugene Willis, World Energy / WEHR, Guatemala Hydro, Bamboo Nutra / By Nature, Plus Brand Industries Inc., Plus Brand, AGUA Plus and All-Scratch!®.

It integrates criminal records, regulatory actions, archived complaints, public-facing representations, investor communications, commercial-association claims, patent / PCT issues, affected-party evidence, complaint-platform filings, legal-threat correspondence and current custodian-verification actions.

Felony record Restitution / warrant verification World Energy / Guatemala Hydro Plus Brand / AGUA Plus All-Scratch!® IP claims Legal-threat record Evidence map
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How to Read This Timeline

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Timeline as map, not document dump

This page is a chronology and pattern map. The underlying primary records, screenshots, public-source captures, filings, correspondence and restricted evidence are indexed through Registry & Records, Evidence Vault and Case Files & Evidence Log.

Evidence-status discipline

Confirmed records, public claims, affected-party accounts, complaint-platform reports, company-owned statements and unresolved verification issues are separated. Current warrant status, current restitution balance, current enforcement status and patent / PCT / global-protection status remain under verification unless specifically marked confirmed.

Primary function
Chronology
Shows the sequence of ventures, claims, obligations and escalations.
Pattern
Reinvention
Financial misconduct → offshore projects → health products → AGUA Plus / All-Scratch.
Current status
Verification active
Warrant, restitution, IP, legal-threat and affected-party records.
Evidence base
Public + restricted
Public records and restricted documents held separately.
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Quick Navigation

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Current Status Michigan Record World Energy / Guatemala Bamboo / By Nature Plus Brand Reinvention Investor Dealings Commercial Claims Ripoff / Legal Threat May–June Verification Pattern Summary
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Current Status — June 2026

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Public-record verification phase now active

  • Victim & Evidence Intake active: outreach to historical World Energy / Guatemala Hydro-related contacts has commenced. Early site activity shows attention to the intake pathway, but traffic is not treated as proof of formal participation.
  • Oakland County Prosecutor FOIA extension: a procedural extension notice has been received concerning People v Chad Willis, Case No. 04-197988-FH. The extension is not a substantive production or denial.
  • Warrant / restitution / enforcement-status verification: requests have been issued or prepared to relevant Michigan / Oakland County custodians concerning warrant-status indicators, current restitution balance, probation / absconder / fugitive indicators and enforcement status.
  • Clark Hill / All-Scratch!® clarification: a clarification request has been issued concerning Plus Brand / AGUA Plus / All-Scratch!® patent, PCT, published-status, national / regional phase and “150+ countries” language.
  • Legal-threat correspondence preserved: cease-and-desist correspondence, substantive response, delivery-status clarification request and non-response chronology are preserved.

This timeline will be updated when custodian responses, corrected records, denials, confirmations or further affected-party evidence are received.

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Source-Status Labels

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Status Meaning How it is used here
Official record Court, regulator, agency, registry, FOIA response, patent / trademark office or formal public record. Highest-value source for the specific fact recorded.
Company-owned claim Plus Brand / AGUA Plus / profile / sponsored or promotional statement. Evidence of what was publicly represented; not independent verification.
Complaint / affected-party record Public complaint, Ripoff Report, blog warning, victim account or affected-party submission. Pattern and notice evidence; not treated as adjudicated fact unless independently supported.
Under verification Material issue requiring custodian confirmation, source response or primary-record review. Important but not final until verified.
Restricted evidence held Private communications, payments, call records, agreements, victim identities or legal correspondence. Held securely and not published publicly by default.
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1. Financial-Services Background & Michigan Felony Record

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Pre-2001
Operation of financial-services and lending activity in Michigan, including activity associated with Mortgage Highway LLC. Promotional accounts later present a successful financial-services background, while official regulatory material records unlicensed / prohibited financial-services issues.
Public persona claim Regulatory record relevant
09 Jan 2001
Offence date for three felony counts recorded in Michigan OTIS:
  • Intent to Pass False Title — two counts.
  • False Pretences — $1,000 to $20,000.
Filed under 04197988-FH / 04-197988-FH, Oakland County, Michigan.
Official criminal-record anchor
01 Jun 2005
Sentencing for all three felony counts. The entries are recorded as resolved by plea.
  • Maximum sentence recorded: 2 years on each count.
  • Status recorded as Probationer.
  • Supervision period recorded from 06/01/2005 to 06/01/2007.
  • Conditions included reporting, testing, treatment, employment and financial obligations.
Official criminal-record anchor
2005–2007
Supervision period under felony probation. Court financial ledgers and related materials record restitution obligations originally understood to total approximately USD $188,000. Current balance, accrued interest, satisfaction status and enforcement status remain under direct verification.
Restitution under verification Warrant / enforcement status under verification
July 2006
The Michigan Department of Insurance and Financial Services issued Order of Prohibition #06-4287, prohibiting Chad Eugene Willis from specified insurance / financial-services activity in that jurisdiction unless expressly terminated in writing by the Commissioner.
Official regulatory record
Significance
The official record is directly relevant to later ventures involving investor funds, promissory-note or royalty-style structures, licensing programs, sponsorship claims, public-facing credibility statements, retailer / distributor representations, and securities-style activity.
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2. World Energy / WEHR / Guatemala Hydro Promises & Offshore Pattern

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2009–2011
Promotion of World Energy Research and related entities, including a widely advertised Guatemala hydro / dam project. Promotional material described large-scale infrastructure, global expansion, investment opportunity and high-value project narratives.
Promotional claim record Affected-party relevance
2010–2011
Independent investigative and complaint material raised major red flags:
  • Unverifiable project existence or delivery.
  • Aggressive investor solicitation.
  • Offshore and cross-border operating complexity.
  • Communication difficulties after funds were paid.
  • Investor-loss concerns linked to Chad Willis-related activity.
Complaint / investigative record Underlying affected-party material held
2011–2014
Corporate dissolutions, clean-up actions and continuing investor complaints occur while affected parties remain scattered. The repeated pattern: large promises, distressed investors, little verifiable delivery, and limited recovery.
Pattern evidence
Evidence status
A preserved World Energy / Guatemala Hydro Pack spreadsheet records hundreds of investor / subscription entries and more than USD $11 million in stated subscription amounts. That spreadsheet is treated as restricted evidence because it contains personal and financial information.
Restricted evidence held
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3. By Nature / Bamboo Nutra / Fat Burner Continuity

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2013–2018
Public complaint material from 2014 describes Bamboo Nutra as a scam and alleges missed promises, product non-delivery, repeated delays, evasiveness and direct involvement by Chad E. Willis.
Complaint-platform / public-warning record Allegation unless independently supported
Continuity issue
The Bamboo Nutra / By Nature period should not be treated as a single isolated 2014 event. It forms part of a wider nutrition, supplement and health-product continuity period between the earlier World Energy / offshore-investment era and the later Plus Brand / AGUA Plus / All-Scratch!® reinvention.
2018 bridge
Preserved first-hand creditor material indicates that, in or around 2018, Willis was still relying on Fat Burner / Bamboo Nutra / By Nature-related health-product narratives shortly before the public-facing Plus Brand / AGUA Plus / All-Scratch!® structure emerged.
Restricted first-hand material held
Mexico / cross-border context
Reports place Willis in Guadalajara, Mexico during periods of unresolved investor disputes. Geographic claims require primary-source confirmation, but the cross-border operating pattern is relevant to opacity, enforcement difficulty and affected-party recovery.
Location details require verification
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4. Plus Brand, AGUA Plus & All-Scratch!® Reinvention

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2019–2021
Formation and public build-out of Plus Brand Industries Inc., later operating through Plus Brand, AGUA Plus / AGUA Plus Alkaline and All-Scratch!®. The public-facing narrative shifts into alkaline bottled water, patented / patent-protected label-interaction technology, health / hygiene / waste claims and branded “clarity” positioning.
Company-owned claim layer Corporate / filing records relevant
Adam Gauer chronology issue
Public profile material for Adam Gauer, sometimes appearing as Adam Gower, lists him as “Co-Founder & COO — Plus Brand — Since January 2015.” However, Plus Brand Industries Inc. SEC filing material identifies Plus Brand Industries Inc. as a Wyoming corporation with year of incorporation / organisation stated as 2019.

This creates a material due-diligence question: what did “Plus Brand” refer to in January 2015, and what connection, if any, existed between that claimed Plus Brand role and the earlier Bamboo Nutra / By Nature / Fat Burner period before the AGUA Plus / All-Scratch!® public reinvention?
Role chronology under review SEC filing relevance
2022–2024
Systematic construction of a polished founder and brand persona:
  • Founder / entrepreneur biographies across multiple platforms.
  • Emphasis on wellness, family, charity and Special Olympics involvement.
  • AGUA Plus positioned through health, hydration, sports, retail and social-good narratives.
  • No apparent prominent disclosure of felony record, DIFS prohibition order, restitution issues or historical investor complaints in public-facing promotional materials reviewed for this archive.
Public persona / reputation footprint
Facade vs record
The public persona invokes credibility for investment, licensing, distribution, sponsorship and product-claim representations while material adverse records and affected-party accounts remain outside the promotional narrative. This discrepancy is a central focus of the archive.
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5. Investor Dealings, Intermediaries, Obligations & Unmet Commitments

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2021–2024
Multi-year communications between Willis, associates and counterparties document:
  • Repeated assurances of repayment.
  • Deferrals, delays and shifting explanations.
  • Use of AGUA Plus / Plus Brand narratives to maintain confidence or patience.
  • Written undertakings and repayment frameworks acknowledging financial obligations.
Restricted correspondence held
2024
Investor-facing communications indicate the use of intermediaries performing repeatable operational functions:
  • Martin K. McKernan appears across multiple contexts as an investor-facing intermediary linked to reassurance, timeline reinforcement, settlement / payment narratives and delay management.
  • Noel Rose appears in separate investor-facing material and call contexts, including references to a June 25–26 tZERO / liquidity session, performing a similar operational role for a different cohort.
This is logged as a portable intermediary role pattern across investor groups.
Restricted communications / call records held Role-specific verification continuing
Mar–Sep 2024
Documented affected-party submission indicates an investment of approximately USD $2.3 million into Plus Brand Industries Inc. across multiple agreements by an affected party identified publicly only as J.M., Florida.
Restricted affected-party file Reported / documented account
Jan 2025
A formal rescission agreement was executed via electronic signature requiring the relevant transaction to be unwound and funds returned following the company’s next financing event.
  • Agreement executed.
  • Performance allegedly not delivered.
  • No repayment, amendment or documentary contradiction of the core account has been produced to the archive as of this update.
Restricted agreement file Civil / regulatory review issue
2024–2025
Written undertakings and repayment frameworks are documented, showing explicit acknowledgement of financial obligations. Details remain redacted publicly but are preserved in the Evidence Vault / Restricted Vault.
Restricted evidence held
Restitution / warrant status
Historical court records record restitution obligations originally understood to total approximately USD $188,000+, with accrued exposure believed to be materially higher after more than two decades. Current active-warrant status, current restitution balance, probation / absconder / fugitive indicators and enforcement status are under direct custodian verification.
Under verification No satisfaction record produced to archive Custodian requests issued
2025–present
Despite earlier commitments, affected-party reports indicate continuing non-payment while AGUA Plus / Plus Brand expansion, sponsorship and commercial-promotion narratives remain active.
Reported non-payment pattern Active commercial-promotion context
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6. Public Commercial Claims, IP Claims & Sponsorship Narrative

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2023–2025
Plus Brand / AGUA Plus public materials escalate commercial credibility claims involving retail distribution, sports partnerships, sponsored media, major public figures, patent / PCT language, global licensing and national rollout narratives.
Company-owned claim layer Independent verification required
Capital raising
SEC Form D and investor / royalty-offering materials are relevant to the timeline because commercial claims about AGUA Plus, All-Scratch!®, patents, retailers, sponsors, celebrities and valuation may have been used in investor-facing contexts.
SEC filing relevance Investor reliance issue
Mayweather / valuation claims
Sponsored promotional material has claimed a USD $30 million Floyd Mayweather investment and a USD $143.4 million pre-money valuation. These claims require independent confirmation from primary financial, corporate, securities, investor-side or Mayweather / TMT records.
Sponsored / promotional claim High-priority verification
Patent / PCT / All-Scratch!®
Public materials use patent, PCT, global-protection, published-status and “150+ countries” language around All-Scratch!®. A PCT filing, published application, pending application, trademark record and granted enforceable patent are distinct legal categories and must not be collapsed into one promotional claim.
Company-owned IP claim Clark Hill clarification pending
Retail / sponsor / sports
AGUA Plus / Plus Brand materials reference KeHE, retailers, marketplaces, Premier Boxing Champions, Major League Pickleball, PIVOT Agency, boxing associations, venue associations and other commercial credibility anchors. The due-diligence issue is whether public claims accurately reflect scope, status, duration, authority and independent confirmation.
Commercial-association claim layer Counterparty confirmation required
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8. 29 May–June 2026 — Verification, FOIA and Intake Escalation

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29 May 2026
The archive issued a new verification and clarification action set:
  • Clark Hill PLC clarification request concerning public statements about Plus Brand / All-Scratch!® patent protection, published status, PCT language, national / regional filings and broader Plus Brand / AGUA Plus global-IP representations.
  • Oakland County / Michigan records verification requests concerning warrant status, restitution status, probation / fugitive / absconder indicators and enforcement-status records linked to Oakland County Circuit Court case 04-197988-FH.
  • Madison Heights Police Department FOIA packet concerning warrant, fugitive, probation-violation, restitution-enforcement or related police records connected with Chad Eugene Willis and case 04-197988-FH.
Sent / pursued Responses pending
5 Jun 2026
Oakland County Prosecutor FOIA extension notice received concerning People v Chad Willis, Case No. 04-197988-FH. The extension was procedural and did not provide a substantive production, denial or exemption decision.
FOIA extension received Substantive response pending
10–11 Jun 2026
Victim & Evidence Intake pathway active. Historical World Energy / Guatemala Hydro outreach has commenced, with early site traffic showing attention to the intake page. This is treated as an attention signal, not proof of formal participation or legal coordination.
Intake active Affected-party response developing
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9. Pattern Summary

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Pattern at a glance

Across the available record, the recurring sequence is:

  • Financial-services misconduct and felony record involving false title / false pretence conduct.
  • Regulatory prohibition through Michigan DIFS Order #06-4287.
  • Offshore and cross-border venture activity involving World Energy / Guatemala Hydro-related investor-loss material.
  • Health-product reinvention through Bamboo Nutra / By Nature / Fat Burner-related narratives.
  • Current beverage / technology reinvention through Plus Brand / AGUA Plus / All-Scratch!®.
  • Borrowed credibility through celebrities, sports, retailers, distributors, sponsors, media placements and professional-service references.
  • Investor-facing claims involving notes, royalty-style structures, rescission agreements, valuation claims and commercial-association narratives.
  • Legal-threat response pattern following public-record publication and complaint-platform expansion.
  • Current verification phase testing warrant, restitution, enforcement and patent / PCT / global-IP status directly with custodians and primary sources.

Current reading of the chronology

The timeline is not a collection of unrelated old disputes. It shows continuity across ventures, identities, public claims, affected-party accounts, financial obligations, commercial reinventions and credibility-building tactics. The unresolved questions are now specific: who paid, who was repaid, what was disclosed, what was verified, what was concealed, what was overstated, and what current records show.

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Accuracy note: This timeline is a living chronology and interpretive evidence map. It separates official records, company-owned claims, complaint-platform records, affected-party accounts, restricted evidence and unresolved verification issues. Current active-warrant status, current restitution balance, current enforcement status and patent / PCT / global-protection status remain subject to custodian or primary-source confirmation unless specifically marked as confirmed.