Structured Overview

Timeline of Conduct

This timeline outlines key events, patterns and escalations across the ventures linked to Chad Eugene Willis — spanning financial-services misconduct, offshore schemes, beverage-brand reinvention, curated online persona construction, and multi-year investor harm.

It integrates criminal records, regulatory actions, archived complaints, public-facing representations, and investor communications. Formal confirmations relating to restitution and warrant indicators are in progress and will be added as received.

Primary documents appear in Registry & Records. This timeline is an interpretive map, not a substitute for underlying evidence.

Pattern at a glance: felony convictions → offshore / boiler-room-style ventures → public-persona reinvention → investor-relations failures → ongoing obligations unresolved while new branding attracts partners, sponsors and customers.

1. Financial-Services Background & Michigan Felony Record

Pre-2001
Operation of financial-services and lending activity in Michigan, including entities such as Mortgage Highway LLC. Promotion emphasised growth and success, while later regulatory actions show activity was conducted without proper licensing.
09 Jan 2001
Offence date for three felony counts recorded in Michigan OTIS:
  • Intent to Pass False Title (two counts)
  • False Pretences – $1,000–$20,000
Filed under 04197988-FH (Oakland County).
01 Jun 2005
Sentencing for all three felony counts. All resolved by plea.
  • Maximum sentence recorded: 2 years each
  • Status: Probationer (06/01/2005 → 06/01/2007)
  • Conditions: testing, treatment, employment requirement, DNA testing, financial obligations
2005–2007
Supervision period under felony probation. Restitution liability and warrant status currently undergoing formal confirmation; conflicting publicly accessible portal signals are documented in Registry & Records.
Significance
These offences involve financial dishonesty, directly relevant to subsequent ventures involving investor funds, licensing programs, sponsorship pitches and product-claim representations.

2. World Energy / Guatemala Hydro Promises & Offshore Pattern

2009–2011
Promotion of World Energy Research and related entities, including a widely advertised Guatemala hydro / dam project. Promotional material claimed large-scale infrastructure, high returns, and global expansion.
2010–2011
Independent investigations (now archived) raise major red flags:
  • Unverifiable project existence
  • Aggressive sales targeting offshore investors
  • Disappearances of communication post-investment
These sources explicitly link activities to Chad Willis while acknowledging evidence gaps.
2011–2014
Additional corporate dissolutions and clean-up actions occur in the UK and elsewhere while investor complaints continue. The pattern: big promises, distressed investors, little verifiable delivery.

3. Bamboo Nutra & Cross-Border Concerns

2014
Public blog posts (archived) describe Bamboo Nutra as a scam, alleging:
  • Missed promises and product non-delivery
  • Repeated delays and evasiveness
  • Direct reference to Chad E. Willis
These are catalogued as allegations, not legal findings.
Context
Reports place Willis in Guadalajara, Mexico during periods of unresolved investor disputes. While unverified, these geographic claims contributed to operational opacity from 2014 onward.

4. Plus Brand, Agua Plus & All-Scratch! Reinvention

2019–2021
Formation of Plus Brand Industries Inc. (Wyoming). Relaunch of Agua Plus as alkaline bottled water with “Make America Healthy Again” branding and the All-Scratch!® label-interaction concept.
2022–2024
Systematic construction of a highly polished founder persona:
  • Curated biographies across multiple platforms
  • Emphasis on charity and Special Olympics involvement
  • No reference to felony record or historic investor disputes
In parallel: heavy promotion of retail placements, celebrity associations and sponsorships.
Facade vs Record
Public persona omits material facts while invoking credibility for investment, licensing, distribution and sponsorship proposals. The discrepancy is a central focus of this archive.

5. Investor Dealings, Obligations, Restitution & Unmet Commitments

2021–2024
Multi-year communications between Willis, associates and counterparties document:
  • Repeated assurances of repayment
  • Constant deferrals, delays, shifting explanations
  • Use of Agua Plus / Plus Brand narratives to maintain patience
These messages form a central evidentiary base for investor-relations concerns.
2024
Investor-facing communications indicate the use of intermediaries performing repeatable operational functions:
  • Martin McKernan appears in multiple contexts as an investor-facing intermediary linked to reassurance, timeline reinforcement, and narrative management.
  • Separate investor call logs show Noel Rose present across investor-facing calls (including the June 25–26 tZERO / liquidity session), performing a similar operational role for a different cohort.
This is logged as a portable intermediary role pattern across investor groups, with documentary support preserved under Registry & Records.
Mar–Sep 2024
Documented victim submission indicates an investment of approximately USD $2.3M into Plus Brand Industries Inc. across multiple agreements (initials: J.M., Florida).
Jan 2025
A formal rescission agreement was executed via electronic signature requiring the transaction to be unwound and funds returned following the company’s next financing event.
  • Agreement executed
  • Performance not delivered
  • Subsequent communications cease; no repayment, amendments, or dispute of the core facts provided
The submission is preserved as part of aggregated pattern documentation (public-record-only standard applied to governance references).
2024–2025
Written undertakings and repayment frameworks are documented, showing explicit acknowledgement of financial obligations. Details remain redacted; existence and substance are preserved in Registry & Records.
Restitution Status
Public systems show inconsistent signals regarding $188,000+ historical restitution. Formal written confirmations from Michigan agencies (court + enforcement + DIFS) are underway and will be appended once received. No verified record of restitution satisfaction has been produced to date.
2025–Present
Despite earlier commitments, credible reports indicate non-payment continues while Agua Plus / Plus Brand expansion and sponsorship promotion remain active.
Pattern
Across 25 years, the structure repeats: large promises, offshore activity, high-polish branding, investor losses, unpaid obligations, and reinvention under new banners.

6. How to Read This Timeline

This timeline is a map. The underlying criminal, regulatory, commercial, communications and investor-evidence layers appear in Registry & Records.

Investigators, regulators, journalists or legal representatives requiring the structured dossier may request access via the Contact channel.