Structured Overview
Timeline of Conduct
This timeline outlines key events, patterns and escalations across the ventures linked to Chad Eugene Willis — spanning financial-services misconduct, offshore schemes, beverage-brand reinvention, curated online persona construction, and multi-year investor harm.
It integrates criminal records, regulatory actions, archived complaints, public-facing representations, investor communications, legal-threat correspondence and public-record verification actions. Formal confirmations relating to restitution, warrant indicators, probation / fugitive-status indicators and patent / PCT claim scope are in progress and will be added as received.
Primary documents appear in Registry & Records. This timeline is an interpretive map, not a substitute for underlying evidence.
Pattern at a glance:
felony convictions → offshore / boiler-room-style ventures → public-persona reinvention →
investor-relations failures → ongoing obligations unresolved while new branding attracts partners,
sponsors and customers.
29 May 2026 update:
the archive has now moved from passive publication into a formal verification phase.
Public-record requests and clarification correspondence have been issued concerning
warrant / restitution / enforcement-status indicators and
Plus Brand / AGUA Plus / All-Scratch!® patent, PCT and global-IP claims.
Responses remain pending and will be added to the Registry, Evidence Vault and this timeline
when received.
1. Financial-Services Background & Michigan Felony Record
Pre-2001
Operation of financial-services and lending activity in Michigan, including entities such as
Mortgage Highway LLC. Promotion emphasised growth and success, while later
regulatory actions show activity was conducted without proper licensing.
09 Jan 2001
Offence date for three felony counts recorded in Michigan OTIS:
- Intent to Pass False Title (two counts)
- False Pretences – $1,000–$20,000
01 Jun 2005
Sentencing for all three felony counts. All resolved by plea.
- Maximum sentence recorded: 2 years each
- Status: Probationer (06/01/2005 → 06/01/2007)
- Conditions: testing, treatment, employment requirement, DNA testing, financial obligations
2005–2007
Supervision period under felony probation.
Restitution liability, warrant-status indicators and any
related probation / enforcement-status records are now under direct custodian verification.
No verified record of restitution satisfaction or warrant clearance has been produced to this archive
to date. Conflicting or incomplete portal signals are documented in
Registry & Records.
Significance
These offences involve financial dishonesty, directly relevant to subsequent ventures
involving investor funds, licensing programs, sponsorship pitches and product-claim representations.
2. World Energy / Guatemala Hydro Promises & Offshore Pattern
2009–2011
Promotion of World Energy Research and related entities, including a widely advertised
Guatemala hydro / dam project. Promotional material claimed large-scale infrastructure,
high returns, and global expansion.
2010–2011
Independent investigations (now archived) raise major red flags:
- Unverifiable project existence
- Aggressive sales targeting offshore investors
- Disappearances of communication post-investment
2011–2014
Additional corporate dissolutions and clean-up actions occur in the UK and elsewhere while investor
complaints continue. The pattern: big promises, distressed investors, little verifiable delivery.
3. By Nature / Bamboo Nutra / Fat Burner Continuity
2013–2018
Public complaint material from 2014 describes Bamboo Nutra as a scam, alleging:
- Missed promises and product non-delivery
- Repeated delays and evasiveness
- Direct reference to Chad E. Willis
Continuity issue
The Bamboo Nutra / By Nature period should not be treated as a single isolated 2014 event.
It forms part of a wider nutrition, supplement and health-product continuity period between
the earlier World Energy / offshore-investment era and the later Plus Brand / AGUA Plus
reinvention.
2018 bridge
Preserved first-hand creditor material indicates that, in or around 2018, Willis was still
relying on Fat Burner / Bamboo Nutra / By Nature-related health-product narratives shortly
before the public-facing Plus Brand / AGUA Plus / All-Scratch structure emerged.
This bridge is relevant because it shows continuity between the nutrition / supplement
phase and the later beverage / packaging-technology phase.
Mexico / cross-border context
Reports place Willis in Guadalajara, Mexico during periods of unresolved
investor disputes. While those geographic claims require primary-record confirmation, they
contributed to operational opacity from 2014 onward and are relevant to the wider cross-border
pattern documented in this archive.
4. Plus Brand, AGUA Plus & All-Scratch! Reinvention
2019–2021
Formation of Plus Brand Industries Inc. (Wyoming).
Relaunch of AGUA Plus as alkaline bottled water with “Make America Healthy Again”
branding and the All-Scratch!® label-interaction concept.
Adam Gauer chronology issue
Public profile material for Adam Gauer lists him as
“Co-Founder & COO – Plus Brand – Since January 2015.”
However, the Plus Brand Industries Inc. Form D/A filed with the U.S. Securities and
Exchange Commission identifies Plus Brand Industries Inc. as a Wyoming corporation with
year of incorporation / organisation stated as 2019.
This creates a material due-diligence question: what did “Plus Brand” refer to in January 2015, and what connection, if any, existed between that claimed Plus Brand role and the earlier Bamboo Nutra / By Nature / Fat Burner period before the AGUA Plus / All-Scratch reinvention?
The issue is not resolved by accepting profile-page language at face value. It requires entity-level chronology, source documents, role evidence and public-record verification.
This creates a material due-diligence question: what did “Plus Brand” refer to in January 2015, and what connection, if any, existed between that claimed Plus Brand role and the earlier Bamboo Nutra / By Nature / Fat Burner period before the AGUA Plus / All-Scratch reinvention?
The issue is not resolved by accepting profile-page language at face value. It requires entity-level chronology, source documents, role evidence and public-record verification.
2022–2024
Systematic construction of a highly polished founder persona:
- Curated biographies across multiple platforms
- Emphasis on charity and Special Olympics involvement
- No reference to felony record or historic investor disputes
Facade vs Record
Public persona omits material facts while invoking credibility for investment, licensing,
distribution and sponsorship proposals. The discrepancy is a central focus of this archive.
5. Investor Dealings, Obligations, Restitution & Unmet Commitments
2021–2024
Multi-year communications between Willis, associates and counterparties document:
- Repeated assurances of repayment
- Constant deferrals, delays, shifting explanations
- Use of AGUA Plus / Plus Brand narratives to maintain patience
2024
Investor-facing communications indicate the use of intermediaries performing repeatable operational functions:
- Martin McKernan appears in multiple contexts as an investor-facing intermediary linked to reassurance, timeline reinforcement, and narrative management.
- Separate investor call logs show Noel Rose present across investor-facing calls (including the June 25–26 tZERO / liquidity session), performing a similar operational role for a different cohort.
Mar–Sep 2024
Documented victim submission indicates an investment of approximately USD $2.3M
into Plus Brand Industries Inc. across multiple agreements (initials: J.M., Florida).
Jan 2025
A formal rescission agreement was executed via electronic signature requiring the transaction to be unwound and funds returned following the company’s next financing event.
- Agreement executed
- Performance not delivered
- Subsequent communications cease; no repayment, amendments, or dispute of the core facts provided
2024–2025
Written undertakings and repayment frameworks are documented, showing explicit
acknowledgement of financial obligations.
Details remain redacted; existence and substance are preserved in Registry & Records.
Restitution / warrant status
Historical court records record restitution obligations originally understood to total approximately
USD $188,000+, with accrued exposure believed to be materially higher after more than
two decades. Public and portal-level indicators concerning warrant / enforcement status remain materially
unresolved and require direct confirmation from the originating custodians.
Under verification No satisfaction record produced Custodian requests issued
Formal confirmation requests have been issued to relevant court, law-enforcement, corrections and police-record custodians. Any confirmed active, cleared, recalled, satisfied or otherwise resolved status will be reflected here once received.
Under verification No satisfaction record produced Custodian requests issued
Formal confirmation requests have been issued to relevant court, law-enforcement, corrections and police-record custodians. Any confirmed active, cleared, recalled, satisfied or otherwise resolved status will be reflected here once received.
2025–Present
Despite earlier commitments, credible reports indicate non-payment continues while
AGUA Plus / Plus Brand expansion and sponsorship promotion remain active.
April–May 2026 — Ripoff Report Filings, Legal Threat & Executive-Role Record
Following increased public visibility of the AGUA Plus Scam Tracker archive, public complaint-platform records have been expanded through Ripoff Report filings concerning Chad Eugene Willis / Plus Brand / AGUA Plus, Martin K. McKernan and Adam Gauer.
The approved reports now include the original Chad Eugene Willis report, the approved supplemental Chad report recording the April 2026 escalation, the approved Martin K. McKernan report, and the approved Adam Gauer report concerning his public-facing executive role, role-record chronology, SEC filing references, patent / PCT / global-IP claims, health / hygiene / waste claims, and due-diligence concerns connected to Plus Brand / AGUA Plus / All-Scratch.
These filings supplement, but do not replace, the underlying Registry, Evidence Vault, official filings, legal correspondence, public-source records, promotional-claim captures, payment materials, agreement records and preserved communications.
Apr–May 2026
Legal-threat correspondence connected to Plus Brand / AGUA Plus was preserved as part of the
suppression-response record. A substantive response was issued. A further follow-up requested
confirmation of the asserted U.S. mail transmission and clarification of the allegations relied upon.
Legal-threat record No substantive response recorded
As of this update, no substantive correction, supporting evidence, withdrawal, clarification or follow-through litigation step has been received by the archive. The correspondence is maintained as legal-correspondence evidence, not as proof of the underlying allegations made by counsel.
Legal-threat record No substantive response recorded
As of this update, no substantive correction, supporting evidence, withdrawal, clarification or follow-through litigation step has been received by the archive. The correspondence is maintained as legal-correspondence evidence, not as proof of the underlying allegations made by counsel.
29 May 2026
The archive issued a new verification and clarification action set:
This entry does not assert newly confirmed warrant status. It records that formal verification and clarification requests have now been sent and that the unresolved-status issues are being tested directly against primary custodians.
- Clark Hill PLC clarification request concerning public statements about Plus Brand / All-Scratch!® patent protection, published status, PCT language, national / regional filings and broader Plus Brand / AGUA Plus global-IP representations.
- Oakland County / Michigan records verification requests concerning warrant status, restitution status, probation / fugitive / absconder indicators and enforcement-status records linked to Oakland County Circuit Court case 04-197988-FH.
- Madison Heights Police Department FOIA packet concerning warrant, fugitive, probation-violation, restitution-enforcement or related police records connected with Chad Eugene Willis and case 04-197988-FH.
This entry does not assert newly confirmed warrant status. It records that formal verification and clarification requests have now been sent and that the unresolved-status issues are being tested directly against primary custodians.
Pattern
Across 25 years, the structure repeats:
large promises, offshore activity, high-polish branding, investor losses, unpaid obligations,
and reinvention under new banners.
6. How to Read This Timeline & Current Verification Status
This timeline is a map. The underlying criminal, regulatory, commercial, communications and investor-evidence layers appear in Registry & Records.
Investigators, regulators, journalists, legal representatives, sponsors, retailers, distributors, professional advisers or affected parties requiring the structured dossier may request access via the Contact channel. Confirmed responses to the 29 May 2026 verification requests will be added to this timeline, the Registry & Records page and the Evidence Vault once received.