Press Kit

Overview for Media, Analysts & Investigators

This page provides a concise reference for journalists, analysts, and investigators seeking to understand the documented public record of Chad Eugene Willis, also known as Gabriel Condé and Michael Condé, and his connection to Plus Brand Industries Inc., Agua Plus, Agua Plus Alkaline, and associated brands and claims.

A) Case Snapshot

Short Summary

  • Subject: Chad Eugene Willis (aliases: Gabriel Condé, Michael Condé).
  • Focus: Consolidated public record of criminal conviction, regulatory prohibition, corporate history, investment & licensing promotions, and intellectual-property claims.
  • Jurisdictional anchor: Oakland County, Michigan criminal file 04-197988-FH and Michigan DIFS Order of Prohibition #06-4287.
  • Current business frame: Plus Brand Industries Inc. and the commercialisation of Agua Plus / Agua Plus Alkaline and so-called “All-Scratch” technology.
Criminal record (public filings) Regulatory prohibition Investment & licensing offers Patent / IP claims Retail & sponsorship footprint

Key Reference Pages on This Site

B) Core Public-Interest Issues

1. Criminal Conviction & Regulatory Prohibition

  • Public records indicate a felony conviction linked to Oakland County, Michigan case 04-197988-FH.
  • Michigan Department of Insurance & Financial Services (DIFS) issued an Order of Prohibition #06-4287, restricting Willis’s participation in regulated insurance/financial-services activity.
  • Confirmation requests have been sent to the relevant sheriff/agency; written replies will be published on this site once received.

2. Investment & Licensing Promotions

  • Historic versions of the Plus Brand / Agua Plus website included:
    • Dedicated Investor sections and invitations to participate in the “growth story”.
    • Licensing and reward-program language describing commercial participation in the “All-Scratch” technology and related products.
  • These promotions are noted because they appear alongside a prior regulatory prohibition; full statutory interpretation is the role of competent authorities.

3. Patent / “All-Scratch” Technology Claims

  • Brand materials and website copy have repeatedly described “All-Scratch” as a patented or patent-protected technology.
  • Searches to date have not identified a corresponding granted patent or published application matching the claims and branding position. The gap between public claims and available patent records is documented in the Evidence Vault.

4. Website & Messaging Changes After Notice

  • After formal notice and the publication of this archive, substantial edits to the Plus Brand / Agua Plus website were observed, including the temporary removal or alteration of:
    • Patent-style “All-Scratch” graphics and statements.
    • Investor and licensing sections.
    • Menu structures and promotional copy.
  • These changes are logged by date and described on the Live Case Timeline and Evidence Log.

C) Current Business & Brand Context

Active Entities & Brands (Selected)

  • Plus Brand Industries Inc. — U.S. corporation associated with Agua Plus bottled water and “All-Scratch” technology marketing.
  • Agua Plus / Agua Plus Alkaline — branded water products with on-label “scratch” areas, referencing “All-Scratch” technology.
  • AgroPlus Austrax — Australian agricultural/chemical brand linked by registry records.

Full registry identifiers and IP references appear on Registry & Records.

Retail, Sponsorship & Promotions

  • Retail presence on major marketplaces (e.g. Amazon, Walmart) and distribution via U.S. grocery channels.
  • Event and venue sponsorships (e.g. Major League Pickleball, Aretha Franklin Amphitheatre).
  • High-profile promotions involving celebrity association(s).

Sponsorships and promotions are catalogued in the Evidence Vault under “Retail & Sponsorship Footprint”.

D) How to Engage & Request Materials

Media & Investigators

  • For specific documents cited on this site (e.g. court records, regulatory orders, capture logs), use the media channel on the Contact page.
  • Please reference the relevant internal section (e.g. “Registry & Records – B2 Trademarks & Patents”) in your request.

Law-Enforcement & Regulators

  • A dedicated protocol and summary are provided on the Law Enforcement page.

Accuracy & Corrections

Every entry on this site is tied to a public record, formal filing, first-hand document, or dated capture. If a factual error is identified, submit a correction with primary source material via the Contact page. Verified corrections will be reflected promptly.

Note: This page summarises information; the source documents themselves (court records, regulatory orders, registry extracts, captures) remain the primary reference.