Criminal Record & Public Persona
A structured comparison between the official Michigan felony record for CHAD EUGENE WILLIS, confirmed public regulatory material, restitution and warrant-status verification issues, and the curated public-facing persona presented by Chad Willis, Plus Brand Industries Inc., Plus Brand, AGUA Plus / AGUA Plus Alkaline and All-Scratch!®.
1. Official Criminal Record — Michigan OTIS / MDOC #530863
```Name: CHAD EUGENE WILLIS
MDOC Number: 530863
SID Number: 1519589T
Race: White
Gender: Male
Hair: Blonde
Eyes: Blue
Height: 6' 0"
Weight: 206 lbs
Date of Birth: 10/21/1972
MDOC Status: Probationer
Supervision Begin: 06/01/2005
Supervision End: 06/01/2007
Assigned Location: Oakland/Troy (Probation)
Security Level: Not listed
Felony Convictions & Supervision Conditions
-
Offence: MV Code — Intent to Pass False Title (Count 1)
MCL#: 257.254 / 769.11
Court File#: 04197988-FH
Date of Offence: 01/09/2001
Date of Sentence: 06/01/2005
County: Oakland
Maximum Sentence: 2 years
Conviction Type: Plea -
Offence: MV Code — Intent to Pass False Title (Count 2)
MCL#: 257.254 / 769.11
Court File#: 04197988-FH
Date of Offence: 01/09/2001
Date of Sentence: 06/01/2005
County: Oakland
Maximum Sentence: 2 years
Conviction Type: Plea -
Offence: False Pretences — $1,000 or More But Less Than $20,000
MCL#: 750.2184A / 769.11
Court File#: 04197988-FH
Date of Offence: 01/09/2001
Date of Sentence: 06/01/2005
County: Oakland
Maximum Sentence: 2 years
Conviction Type: Plea
- No new law violations; compliance with all court orders.
- No alcohol or intoxicants; regular drug and alcohol testing.
- Outpatient substance-abuse treatment as directed.
- Mandatory employment and verifiable income.
- County jail time component and reporting obligations.
- Crime-victim assessment, state costs, court costs and supervision fees.
- Attorney fees, wage assignment and financial compliance.
- DNA testing and associated state requirements.
1B. Restitution, Prohibition Order & Warrant Indicators
```- Court financial ledgers associated with the felony matter record restitution obligations originally totalling approximately USD $188,000. With statutory interest potentially accruing over more than twenty years, the realistic exposure may now be materially higher. The precise current balance remains subject to formal custodian confirmation.
- A Lifetime Prohibition Order issued by the Michigan Department of Insurance and Financial Services — DIFS Order #06-4287 — permanently prohibits Willis from specified insurance / financial-services activity in that jurisdiction. Official FOIA replies confirm that the order exists and that related examination records are confidential by statute.
- Warrant-status indicators relating to the underlying case, supervision history, unpaid restitution and apparent long-term U.S. non-appearance have appeared in the record and remain significant. These indicators are strong enough to require direct custodian verification.
- Because portal displays can be outdated or inconsistent, only the originating agencies, courts, corrections authorities or law-enforcement custodians can confirm current active-warrant status.
- None of these matters — felony convictions, prohibition order, restitution obligations or warrant-status indicators — are apparent in Plus Brand / AGUA Plus public materials, investor-facing narratives, sponsorship documents or founder biographies reviewed for this archive.
1C. Current Verification Actions — 29 May 2026
```On 29 May 2026, further verification requests were issued or prepared for submission to relevant public-record custodians concerning Chad Eugene Willis, Oakland County Circuit Court case 04-197988-FH, warrant-status indicators, probation / absconder / fugitive indicators, restitution-enforcement status and current restitution balance.
- Requests were directed to, or prepared for, relevant Michigan / Oakland County records custodians, including court, sheriff, prosecutor, corrections and police-record channels.
- A Madison Heights Police Department FOIA request packet was prepared for police / warrant / enforcement-record review and is being submitted by the available official channel.
- The verification question is narrow and factual: whether any warrant, probation-violation, fugitive / absconder, restitution-enforcement or related enforcement record remains active, recalled, quashed, satisfied, expired or otherwise resolved.
- Until custodian confirmation is received, this page treats active-warrant status as strongly indicated but pending formal confirmation.
2. Public Persona vs Criminal Record
```Public Persona Snapshot
- Described as having enjoyed a “successful tenure in the financial sector”, helping grow a lending marketing firm that was “eventually purchased by Wells Fargo”.
- Presented as a dedicated wellness entrepreneur, gym owner, and long-time Special Olympics counselor, coach, supporter and fundraiser.
- Portrayed as visionary Founder and CEO of Plus Brand Industries Inc., AGUA Plus and All-Scratch!®, disrupting the beverage market with “patented” label technology.
- Online resumes and bios list skills such as Business, Entrepreneurship, Leadership, Strategic Planning and Social Media Marketing, often with “Expert” tags.
- Across LinkedIn, About.me, DoYouBuzz and related platforms reviewed for this archive, there is no apparent reference to felony convictions, restitution, prohibition orders or warrant-status indicators.
Official Record Snapshot
- Official Michigan OTIS record for CHAD EUGENE WILLIS shows three felony convictions arising from conduct on 01/09/2001.
- Two counts of Intent to Pass False Title and one count of False Pretences ($1,000–$20,000), all resolved by plea, with a maximum 2-year sentence on each count.
- Status recorded as Probationer from 06/01/2005 to 06/01/2007 with behavioural, financial and reporting conditions.
- Court ledgers record substantial restitution obligations, and the DIFS Order of Prohibition #06-4287 confirms a serious financial-services regulatory record.
2B. Curated Public Persona vs Public-Record Evidence
```This section maps publicly accessible, self-promotional, company-authored, aggregator-hosted and media-profile material connected to Chad Eugene Willis, Plus Brand Industries Inc., AGUA Plus and All-Scratch!® against the verified public-record evidence documented in this archive.
Inclusion of a platform or article below does not mean that every statement in that source is false, and does not imply that the platform operator knowingly published inaccurate material. The purpose is to document the cumulative public-facing persona and show the due-diligence gap between reputation material and material adverse public records.
| Platform / Source | Profile or Publication Type | Key Public-Facing Claim / Narrative | Public-Record Contrast / Verification Status | Archive Label |
|---|---|---|---|---|
| LinkedIn linkedin.com/in/chad-willis-me | Self-authored professional profile | Founder / President / Plus Brand identity, patented clarity and confusion-prevention technology. | Founder narrative does not disclose the Michigan felony record, DIFS lifetime prohibition order, restitution issues or warrant-status indicators documented elsewhere in this archive. | Self-promotional profile |
| about.me — Plus Brand profile about.me/chad-willis-plus-brand | Self-authored bio page | CEO / founder story; Plus Brand / All-Scratch!® / AGUA Plus framing; Wells Fargo acquisition narrative; Special Olympics support narrative. | Wells Fargo acquisition claim requires independent documentary verification. Adverse criminal / regulatory record is omitted. | Verification required |
| about.me — newer profile about.me/ChadWillis | Self-authored bio page | Founder and President of Plus Brand Industries; patented clarity and confusion-prevention technology; long-term value and disciplined execution. | Profile presents a refined founder / operator identity while omitting material adverse public records and regulatory history. | Self-promotional profile |
| DoYouBuzz m.doyoubuzz.com/chad-willis | Self-authored professional résumé | Successful tenure in financial sector; lending marketing firm purchased by Wells Fargo; CEO / Founder of Plus Brand; AGUA Plus / All-Scratch!® narrative. | Financial-sector credibility framing requires contrast against felony convictions and DIFS lifetime prohibition. Wells Fargo claim requires verification. | Financial-sector claim requires support |
| IdeaMensch ideamensch.com/plus-brand-chad-willis | Entrepreneur / founder interview profile | Founder / CEO narrative; financial-services background; Wells Fargo acquisition claim; family / wellness / founder identity. | Promotional interview omits criminal and regulatory history. Wells Fargo claim remains unverified unless supported by primary records. | Reputation footprint |
| chadwillis.me chadwillis.me | Personal founder / operator site | Founder and President of Plus Brand Industries; creator of All-Scratch!®; operator / family / values narrative. | Personal reputation site reinforces a founder / operator identity while omitting material adverse public-record history. | Personal reputation site |
| Crunchbase crunchbase.com/person/chad-willis-691d | Third-party aggregator / company-supplied bio | Successful financial-services career; Wells Fargo acquisition narrative; CEO / Plus Brand identity; Special Olympics involvement. | Aggregator material should be treated as profile material unless independently verified. Wells Fargo claim requires documentary support. | Aggregator profile |
| ZoomInfo zoominfo.com/p/Chad-Willis/11709687131 | Data-aggregator profile | Founder / CEO Plus Brand Industries; associated colleagues; education / “Life Experience” style credential material. | Data-aggregator claims require verification before use in any due-diligence decision. Omission of adverse public record remains material. | Search-footprint evidence |
| Digital Journal / Mayweather claim digitaljournal.com/business/floyd-mayweather-jr-joins-plus-brand... | Press-release / sponsored media style article | Public-facing claim of a USD $30 million Floyd Mayweather Jr. investment and large valuation narrative. | Investment figure, structure, timing, consideration and actual funds transfer require independent documentary verification. | High-priority verification |
| Plus Brand / All-Scratch licensing plusbrand.com/plus-brand-leverages-agua-plus-exposure... | Company press release | 150+ jurisdiction / PCT / EU-framework language; 200 million impressions; global licensing activation; celebrity and sports association references. | PCT language must be distinguished from granted enforceable national patents. Audience, celebrity and licensing claims require independent verification. | Company-authored IP claim |
| AGUA Plus / Royalty Unit offering aguaplus.com/plus-brand-kicks-off-2023-growth... | Company capital-raising announcement | USD $10 million non-equity royalty-unit offering and quarterly cash-flow language. | Capital-raising material is material in light of the DIFS prohibition order, investor-facing representations and securities / royalty-unit due-diligence issues. | Capital-raising claim |
|
Instagram / Facebook / YouTube
instagram.com/chad_willis_me facebook.com/ChadWillis.RealMe youtube.com/@aguaplusalkaline |
Social / video / brand media footprint | Founder / CEO / brand / wellness / sports / media-exposure persona, including AGUA Plus and All-Scratch!® promotional material. | Social and video channels form part of the public-facing reputation footprint and should be preserved by screenshot or archive capture where relevant. | Social-media footprint |
3. Corporate Opacity & Executive Gaps
```Front-End Brands, Back-End Silence
- Consumer-facing sites for AGUA Plus / AGUA Plus Alkaline present a polished product story — pH claims, “optimum hydration”, All-Scratch!® labels, sports and wellness messaging — but provide limited visible corporate transparency on public pages.
- There is no clear, prominent public-facing “Who We Are” structure explaining ownership, directors, governance, operating entities, complaints contact and escalation pathways at the level expected for a brand claiming major funding, partnerships and national retail distribution.
- Legal boilerplate may exist in places, but a practical complaints, investor, dispute-resolution or escalation pathway is not presented with the same prominence as the promotional claims.
- Across Plus Brand and AGUA Plus properties, legal entity details and physical presence are difficult for a casual consumer, investor, retailer or sponsor to evaluate quickly.
The Adam Gauer / Plus Brand Role-Record Disconnect
- Adam Gauer, sometimes appearing in public material as Adam Gower, is publicly presented in multiple materials as Co-Founder and Chief Operating Officer of Plus Brand / AGUA Plus.
- Public profile pages describe him as “Plus Brand Co-Founder & COO”, and his DoYouBuzz profile lists “Co-Founder & COO — Plus Brand — Since January 2015.”
- A Plus Brand Industries Inc. Form D/A filed with the U.S. Securities and Exchange Commission lists Gauer Adam as a related person marked as both Executive Officer and Director.
- The same filing identifies Plus Brand Industries Inc. as a Wyoming corporation with year of incorporation / organisation stated as 2019.
- That creates a material chronology issue. If Gauer’s public claim of “Co-Founder & COO — Plus Brand — Since January 2015” is accurate, the public should ask what “Plus Brand” referred to in 2015, what predecessor structure existed, and how that timeline relates to the Bamboo Nutra / By Nature / Fat Burner period before the AGUA Plus / All-Scratch!® public reinvention.
- If the January 2015 role claim is inaccurate, the public should ask why a senior public-facing executive profile claims a Plus Brand role that predates the apparent 2019 corporate formation of Plus Brand Industries Inc.
4. Boiler-Room Pattern, Complaints & Historical Schemes
```Boiler-Room Style Operations
- The broader pattern around Willis and associated ventures mirrors classic boiler-room operations that regulators in the U.S., Canada and Australia have previously shut down: high-pressure sales, glossy marketing, opaque structures, offshore complexity, and investors left chasing promises.
- Public regulator warnings about entities such as Seisma Oil Research / Seisma Energy Research and related offshore structures describe unsolicited calls, unlicensed activity, fabricated or unverified project claims, and investor funds used for commissions and personal expenses.
- Timeframes, jurisdictions, sales methods and narratives overlap strongly with later schemes promoted by Willis and associates, even where a direct formal link to a particular prior entity has not yet been fully documented.
Where specific historical ties to earlier boiler-room entities remain unverified, they are treated here as allegations or pattern-consistent indicators, not as established fact. The confirmed record — felony convictions, DIFS prohibition and the long tail of investor complaints — is serious without needing overstatement.
World Energy, Guatemala & Bamboo Nutra
- Archived investigative material on World Energy Research and associated structures, including a promoted Guatemala dam / hydro project, describes investors who lost significant sums in projects that could not be independently verified or that never materialised as represented.
- A 2014 WordPress post titled “Is Bamboo Nutra a Scam? Beware of Bamboo Nutra” reports missed deadlines, broken promises, and characterises the company as a “flat out scam”, explicitly naming Chad E. Willis and warning readers to stay away.
- The same post mentions that if U.S. law authorities are looking for him, he is believed to be holding an event in Guadalajara, Mexico, reinforcing the offshore-operations and avoidance issue that appears elsewhere in the record.
- Complaints connected to these eras are consistent: pressure to invest, vague or shifting project details, non-performance, and difficulty recovering funds once concerns are raised.
These are third-party reports and opinions. They are included because they show how participants publicly described their experiences, and because similar conduct categories appear in later ventures under new brand names.
Online Image Management / Reputation Footprint
- Self-authored profiles, promotional interviews and sponsored articles repeat similar founder narratives while omitting criminal history, restitution, prohibition orders or past schemes.
- Resume sites and personal-brand pages repeat similar narratives and images, reinforcing a controlled public-facing identity.
- Product-review and social-media patterns should be assessed cautiously: even where reviews are mixed, public presentation often preserves the product, bottle or brand story as commercially credible.
- Search results can be dominated by promotional content and investor-friendly talking points, while historic complaints, public-record analysis and critical material remain fragmented or less visible.
The practical effect is straightforward: a casual search may surface a heroic founder narrative and “disruptive” brand before the underlying record of fraud-related convictions, restitution exposure and long-term complaint history.
5. Criminal History Map & Conduct Timeline
```A visual map of Chad Willis’s public-record history and reported conduct pattern is being prepared for regulator, journalist, legal and affected-party review. The map will connect official records, complaint clusters, later ventures, commercial claims and current verification steps.
The full timeline is handled through the Timeline of Conduct, Registry & Records and Evidence Vault pages.
Legal-Threat Correspondence & Non-Response Record
```The archive preserves cease-and-desist / legal-threat correspondence received in relation to this public-record project, together with the substantive response, follow-up correspondence and delivery-status clarification requests.
- The correspondence is treated as part of the evidentiary chronology because it was directed at public-record publication, factual criticism, complaint-platform material, and the archive’s continued reporting on Chad Eugene Willis, Plus Brand, AGUA Plus and related parties.
- A substantive written response was issued. A further follow-up requested confirmation of the asserted U.S. mail transmission and clarification / substantiation of the allegations raised.
- As of the latest update, no substantive correction, evidentiary support, certified contradiction, or follow-through litigation step has been received in response to the archive’s position.
- The documents are preserved as a legal-threat / suppression-response record, not as proof that any law firm, attorney or recipient independently verified the broader Plus Brand / AGUA Plus public narrative.
6. For Regulators, Sponsors, Retailers & Investors
```This page provides an at-a-glance overlay of recorded facts — felony convictions, restitution exposure, prohibition order and supervision — with self-authored narratives, corporate opacity, curated persona material, complaint records and current verification issues.
It is designed to support risk assessment, due diligence, public-interest reporting, commercial-counterparty review and regulatory escalation.
- Official criminal-history printouts and correspondence.
- Court financial ledgers and restitution records.
- The DIFS Order of Prohibition #06-4287 and FOIA responses.
- Corporate records and historical web captures.
- Agreements, emails and messaging between Chad Willis and investors / affected parties.
- Cease-and-desist / legal-threat correspondence, substantive responses and follow-up non-response records.
- Public complaints, blog posts, media articles, sponsored-content captures and review samples.
If you are a regulator, law-enforcement officer, sponsor, retailer, partner, journalist or investor wishing to review the full evidentiary bundle, refer to the Law Enforcement, Registry & Records, Evidence Vault and Contact pages.
Accuracy note: This page separates official records, public profile material, company-owned claims, third-party reports, restricted evidence and verification issues. Active-warrant status, current restitution balance and current enforcement status remain subject to direct custodian confirmation unless and until official responses are received.