Civil Actions & Coordinated Claims
Information for Potential Claimants & Counsel
This page is intended for individuals, businesses, and legal representatives considering civil action or a coordinated group claim relating to the conduct of Chad Eugene Willis and his associated entities and brands, including Plus Brand Industries Inc., Agua Plus, and Agua Plus Alkaline.
A) Scope & Position
Scope of This Site
- To consolidate public-record information, documented communications, and preserved captures relating to Chad Eugene Willis and related entities.
- To provide a structured reference for counsel and claimants — not to provide legal advice.
- To maintain an ongoing log of developments via the Case Timeline and Evidence Log.
Any decision to commence proceedings (individual or collective) must be taken by claimants in consultation with their own legal advisors. This site exists to reduce information-gathering friction, not to direct litigation strategy.
B) High-Level Pattern Summary (Public-Record Framing)
Key Elements
- Prior conviction & prohibition: public records referencing Oakland County case 04-197988-FH and DIFS Order of Prohibition #06-4287.
- Repeated corporate and brand cycling: entities and DBAs including World Energy Research, Bamboo Nutra / By Nature, Plus Brand Industries, Agua Plus / Agua Plus Alkaline, AgroPlus Austrax, and others (see Registry & Records).
- Investment and licensing promotions: historic “Investor” and “Licensing” messaging, including reward-style structures linked to “All-Scratch” technology.
- Patent / IP claims: statements that “All-Scratch” is patented or patent-protected, contrasted with current patent-search results.
- Retail and sponsorship footprint: use of major retailers, events, and celebrity promotion to amplify brand credibility.
- Aggregated impact: historic victim accounts and financial data suggesting losses in the tens of millions of dollars, with potential lifetime exposure materially higher.
These points are documented in more detail on the Timeline of Conduct, Registry & Records, and Evidence Vault.
C) Guidance for Potential Claimants
1. Organise Your Own Evidence
- Contracts, agreements, term sheets, and promissory notes.
- Bank records (payments made, transfers, refunds, chargebacks).
- Email threads, messages, and any recorded calls relating to investments, licensing, or product commitments.
- Marketing materials or presentations you relied upon (decks, web pages, screenshots).
2. Identify the Relationship
- Clarify whether your exposure relates to:
- Direct dealings with Chad Eugene Willis (or aliases).
- Transactions through a company (e.g. Plus Brand Industries Inc.).
- Indirect reliance via sponsored events, retailers, or intermediaries.
3. Engage Independent Legal Counsel
- Discuss the viability of:
- Individual claims.
- Joinder in an existing proceeding.
- Formation of a coordinated or class-style action in the appropriate jurisdiction.
- Provide your counsel with links to relevant sections of this site as a starting map, not as a substitute for their own due diligence.
D) How This Archive Can Support Counsel
Available Structures
- Registry & Records — corporate and IP anchors.
- Timeline of Conduct — macro chronology.
- Case Timeline — dated log of recent actions and responses.
- Evidence Log — overview of captured evidence sets.
- Evidence Vault — categorised summary of core material (regulatory, media, marketplace, sponsorship, first-hand).
Requesting Additional Detail
- Legal representatives may request additional context or specific item IDs via the “Legal / Counsel” channel on the Contact page.
- Where appropriate, and subject to privacy and legal constraints, underlying captures and documents may be made available to counsel.
E) Important Notes
- This site does not provide legal advice and does not create any solicitor-client relationship.
- All parties should obtain independent legal advice before taking action.
- Every factual point recorded here is tied to a public record, first-hand document, or dated capture. If a documented error is identified, a correction process is available via the Contact page.