Commercial due-diligence record
Commercial Associations
A public-record index of sponsors, retailers, distributors, platforms, media outlets, promotional claims, investor-facing representations, patent / trademark assertions and commercial credibility signals publicly associated with Chad Eugene Willis, Plus Brand Industries Inc., AGUA Plus / AGUA Plus Alkaline and All-Scratch.
This page is published as a matter of public record and public interest. It documents public commercial associations and promotional claims connected with Plus Brand Industries Inc., AGUA Plus / AGUA Plus Alkaline, All-Scratch and related principals, including Chad Eugene Eugene Willis.
The central issue is not whether every named organisation or individual has acted improperly. The central issue is that Plus Brand / AGUA Plus materials have publicly invoked major retailers, distributors, sports properties, celebrity figures, media outlets, intellectual-property claims and investor-facing narratives to project legitimacy. Those associations are therefore material to public, regulatory, investor, sponsor, retailer and platform due diligence.
Inclusion on this page means that the person, company, platform or organisation has been publicly referenced in relevant materials, claims, filings, media, social posts, legal correspondence, sponsorship references, retailer / distributor statements, IP assertions or investor-facing representations. It does not, without further evidence, mean that the named party knew of, endorsed, verified, participated in or benefited from any disputed conduct.
Each entry is categorised by source type. This is essential because a company-owned announcement, a sponsored article, a press-release republication, a trademark record and a third-party confirmation do not carry the same evidentiary weight.
| Label | Meaning | Use on this page |
|---|---|---|
| Company-owned claim | Stated by Plus Brand, AGUA Plus, related company pages or controlled promotional channels. | Useful as evidence of what was publicly represented; not independent verification. |
| Sponsored content / advertorial | Published as paid, sponsored or promotional media, or materially resembling promotional placement. | High value for showing promotional reach; limited value as independent proof of underlying claims. |
| Third-party confirmation located | Published by a non-company source that appears to have a commercial or operational role in the matter. | Stronger than company-only material, but still reviewed for relationship, independence and scope. |
| Public record / official record | Trademark, patent, securities, corporate, court, regulatory or official database record. | Highest evidentiary value for the specific fact recorded; not proof of unrelated promotional claims. |
| Independent confirmation required | No neutral or primary third-party confirmation has yet been located for the specific claim. | Appropriate for due-diligence questions and requests for confirmation or correction. |
Why this section matters
Sports partnerships, broadcast references and celebrity-adjacent sponsorships can create powerful legitimacy signals. Where such names are used to support fundraising, retail access, distributor confidence, public reputation or legal-threat responses, the underlying claims become material due-diligence questions.
Floyd Mayweather Jr. / TMT
Promotional materials have claimed that Floyd Mayweather Jr. made a $30 million equity investment in Plus Brand Industries, became a minority shareholder, assumed a creative-director role and received an observer-board position. A prominent version of that claim appears in sponsored content.
Current status: claim requires independent confirmation from Mayweather / TMT, corporate records, securities records or neutral financial reporting.
Premier Boxing Champions / Prime Video
Plus Brand materials publicly state that AGUA Plus partnered with Premier Boxing Champions on Prime Video. Wire-distributed material has repeated similar claims. The broadcast-platform reference must be separated from any claim that Amazon or Prime Video independently sponsored, endorsed or verified AGUA Plus.
Current status: company-owned / wire claim; direct PBC-side and event-side confirmation should be preserved if located.
Major League Pickleball / PIVOT Agency
AGUA Plus materials publicly state that AGUA Plus became the official water of Major League Pickleball. A separate PIVOT Agency page also states that AGUA Plus was named Official Water of Major League Pickleball and that the partnership was brokered by PIVOT.
Current status: company claim plus third-party agency confirmation located; direct MLP-side archive remains desirable.
David Benavidez / Sampson Boxing / WBC References
Public materials and legal correspondence have referenced boxing-associated parties and events as part of AGUA Plus / Plus Brand credibility and promotion. These references are relevant because commercial association can be used to project legitimacy to retailers, sponsors, investors and media contacts.
Current status: preserve screenshots and source URLs; separate direct confirmation from company-owned or promotional references.
| Entity / reference | Public association type | Source category | Due-diligence issue |
|---|---|---|---|
| Floyd Mayweather Jr. / TMT | $30 million investment / creative-director / observer-board promotional claim | Sponsored content | Verify actual investment, securities treatment, valuation, role, image / name-use authority and investor-facing use. |
| Premier Boxing Champions / Prime Video | Official partner / event sponsorship-style claim | Company-owned / wire claim | Verify PBC-side confirmation, contract scope, event dates, broadcast-context limits and whether Prime Video was merely a platform reference. |
| Major League Pickleball | Official Water claim | Third-party agency confirmation located | Archive direct MLP confirmation and determine whether the relationship was active, expired, limited, or promotional. |
| David Benavidez / Sampson Boxing / WBC | Boxing-associated credibility references | Verification required | Separate public appearance, event supply, sponsorship, paid placement, endorsement and unauthorised name-use claims. |
Retailer and distributor names are high-value credibility signals. Where a brand publicly references national distribution, major chain access, marketplace presence or fulfilment infrastructure, those references can influence investors, partners, sponsors, vendors and consumers. This section records those claims and identifies the verification gaps.
KeHE Distributors
AGUA Plus materials claim a partnership with KeHE and describe it as a landmark distribution development. Later Plus Brand material references KeHE infrastructure in connection with national market access and direct fulfilment claims.
Current status: company-owned claim; current KeHE-side confirmation, scope and active-status verification required.
Albertsons / United Supermarkets / H-E-B / Giant Eagle
Plus Brand / AGUA Plus materials have publicly referenced major retailer names in connection with distribution, direct relationships, chain additions or market access. These references should be treated as verification targets unless retailer-owned confirmation is obtained and archived.
Current status: retailer-side confirmation required for exact listing status, timeframe, geography and commercial relationship.
Amazon / Walmart / Circle K / Other Marketplace References
Marketplace availability or listing screenshots may show product presence, but product appearance on a marketplace is not the same thing as platform endorsement, direct retail relationship, active nationwide rollout or verified commercial due diligence.
Current status: preserve screenshots with date/time; distinguish active listings, expired listings, third-party sellers and platform-supplied product pages.
Direct Clarity Distribution / Direct Fulfilment Claims
Plus Brand materials use direct-distribution and fulfilment language in connection with strategic market positioning. The due-diligence issue is whether this describes an operating infrastructure, a branded strategy, a planned model, a brokered channel or a promotional explanation for distribution claims.
Current status: verify with contracts, distributor confirmations, retailer confirmations and fulfilment records.
| Entity / channel | Public claim / association | Source category | Verification gap |
|---|---|---|---|
| KeHE Distributors | Distribution partnership / national infrastructure reference | Company-owned claim | KeHE-side confirmation of relationship, scope, duration, territory, active status and product lines. |
| Albertsons / United Supermarkets | Retail chain additions / access references | Company-owned claim | Retailer-side confirmation of listing, shelf dates, SKUs, regions and current availability. |
| H-E-B / Giant Eagle | Direct relationship / market access references | Company-owned claim | Confirm whether any direct relationship existed and whether promotional language overstated status. |
| Amazon / Walmart / Circle K / marketplaces | Marketplace or retail-channel references | Screenshot / verification required | Separate product listing from endorsement, platform partnership, retail approval or national rollout. |
Promotional media is relevant because repeated republication can make a paid, company-supplied or weakly verified claim appear more established than it is. This section separates sponsored content, wire distribution, self-authored founder narratives, local broadcast appearances, social amplification and independent reporting.
Digital Journal / VIP Media
The Mayweather investment narrative appears in a Digital Journal article labelled as sponsored content by VIP Media. This makes the article important evidence of promotional representation, but not independent proof of the claimed transaction.
EIN Presswire / Access Newswire / Similar Services
Wire services may republish issuer-supplied announcements. Such items are useful for proving what was publicly claimed, but they do not necessarily show independent editorial verification.
Founder Profiles & Personal Branding Pages
Pages such as founder interviews, personal statements, low-friction profile pages and biography-style placements may operate as reputation-management assets. They are relevant when they obscure or crowd out public-record material.
Examples to review: Founder profiles, IdeaMensch-style interviews, About.me / DoYouBuzz / EverybodyWiki-style pages, LinkedIn and YouTube content.
| Channel | Why it matters | Evidence value | Website treatment |
|---|---|---|---|
| Sponsored content | Can repeat claims about investment, valuation, celebrity roles, technology or distribution. | Strong evidence of public representation; weak as independent verification. | Label prominently as sponsored / advertorial where indicated. |
| Press-release syndication | Can create multiple search results from one company-supplied source. | Evidence of dissemination, not necessarily truth. | Group as syndication and avoid treating each republication as a separate confirmation. |
| Local TV / lifestyle media / podcasts | May support public credibility and search results. | Depends on whether independently produced, sponsored, paid, or guest-provided. | Review each item individually and preserve screenshots. |
| LinkedIn / YouTube / social posts | Can show live promotion, reposting and third-party amplification. | High value for date-stamped public association; limited value for underlying claim verification. | Archive screenshots with URL, date, visible account and engagement data. |
Core issue
The issue is not simply whether any IP filing exists. The issue is whether Plus Brand / AGUA Plus public language accurately describes the actual patent status, jurisdictions, ownership, granted-claim scope, pending applications, PCT process, published applications, trademarks and enforceability.
All-Scratch Patent and Global Protection Language
Plus Brand materials have described All-Scratch in broad patent and global-protection terms, including references to patent-issued / published status, multiple jurisdictions and PCT / 150-plus country language. A PCT filing or priority-rights statement is not the same thing as granted enforceable patent protection in 150-plus countries.
Current status: patent numbers, application numbers, countries, grant status, ownership and claim scope should be listed before relying on any broad patent language.
ALL-SCRATCH! Trademark
The ALL-SCRATCH! mark is publicly reported as a registered trademark owned by Plus Brand Industries Inc. Trademark registration is a distinct legal category from patent protection and should not be described as proof of patented technology.
Current status: trademark record located; patent status must be separately verified through patent databases and official patent records.
Clark Hill / Patent Counsel References
Clark Hill has publicly referenced work supporting Plus Brand's label-scratch technology. Such references are relevant to the IP record, but should not be used to imply that counsel verified unrelated distribution, investment, sponsorship or conduct claims.
Patent vs Trademark vs Published Application
Public materials should distinguish a granted patent from a published patent application, a pending application, a PCT filing, a trademark registration and marketing language. Failure to make that distinction can materially affect sponsors, retailers, investors, licensees and media partners assessing the technology claim.
| IP item | Public claim / record | Current evidentiary category | Required verification |
|---|---|---|---|
| ALL-SCRATCH! | Trademark registration reported for Plus Brand Industries Inc. | Trademark record | Confirm directly against USPTO / official trademark database and archive record. |
| All-Scratch patent claims | Broad public references to patent protection, published status, jurisdictions and PCT / 150-plus country language. | Company-owned claim | Patent numbers, application numbers, grant dates, jurisdictions, assignee, claim scope and legal status. |
| Clark Hill reference | Public professional-service reference concerning label-scratch technology patent work. | Third-party professional reference | Scope of work, exact filings, issued claims and jurisdictional status. |
| Licensing / global expansion claims | Claims that All-Scratch can be licensed or scaled globally. | Independent confirmation required | Contracts, licensees, enforceable rights, patent coverage and substantiation of safety / waste-reduction claims. |
Celebrity names, athlete references, entertainment-industry associations and ambassador-style appearances can create halo effects. This section indexes names that have appeared in public materials, promotional narratives, social posts or related due-diligence leads. Inclusion here does not allege wrongdoing by the named individual.
Floyd Mayweather Jr.
High-impact public claim involving investment, valuation and governance-style roles. Treat as a central verification target.
Dallas Dupree Young / Vince Gilligan / Entertainment References
Public references to entertainment figures or visibility channels should be archived and classified by source type, role and permission basis.
Myrka Dellanos / Alexa Dellanos / Other Public Figures
Where public figures appear in promotional materials or media references, the key question is whether their involvement was paid, incidental, authorised, current or independently confirmed.
Juwan Howard / Jett Howard References
Any public association should be treated as a discrete record requiring source capture, date, account, context and confirmation status.
Adam Gauer
Public-facing executive role relevant to promotional, retail, sponsor, distribution, IP, technology and investor-facing representations. This page does not assign personal liability; it records public executive association and due-diligence relevance.
Giovanna Willis / Media Team References
Social and promotional materials referencing internal media or events personnel should be preserved where they show authorship, campaign management or amplification of disputed claims.
Why this section is material
Commercial associations become more sensitive when they may support investor-facing materials, valuation narratives, securities filings, licensing claims or accredited-investor outreach. This section connects public promotional claims with capital-raising due diligence.
Plus Brand Industries Inc. Form D Filings
SEC Form D records are relevant because they connect Plus Brand Industries Inc. to securities-offering activity. SEC Form D records should be read carefully: they identify reported issuer information and offering details, but do not mean the SEC verified the accuracy of every representation made in promotional materials.
Plus Brand Investor / Royalty Offer Portal
Public investor-portal material requiring accredited-investor status is relevant to whether promotional claims about patents, celebrity investors, retailers, distributors, sponsorships or national rollouts were used to support investment interest.
$30 Million Mayweather Claim / $143.4 Million Valuation Claim
Sponsored promotional material has claimed a $30 million Mayweather investment and a $143.4 million pre-money valuation. Those claims should not be treated as established investment facts without corporate, securities, payment, board or investor-side confirmation.
Use of Commercial Associations in Investor Materials
The due-diligence question is whether investors or prospective investors were shown promotional claims involving patents, KeHE, retailers, Mayweather, MLP, PBC, All-Scratch licensing, global protection or national distribution, and whether those claims were independently verified before use.
The questions below are directed to sponsors, retailers, distributors, media outlets, public figures, investors, platforms, counsel, agencies, journalists and regulators who may be assessing public associations with Plus Brand / AGUA Plus / All-Scratch.
- What due diligence was performed before any sponsorship, promotional appearance, retail listing, distributor relationship, broadcast association or media placement?
- Was Chad Eugene Willis's criminal, regulatory, civil, commercial and public complaint history reviewed before association?
- Were any associated parties told about existing public-record allegations, regulator complaints, Ripoff Report materials, investor complaints, repayment disputes or legal-threat correspondence?
- Were patent, PCT, All-Scratch, global-protection and licensing claims independently verified by patent counsel or official patent databases?
- Were retailer, KeHE, national distribution, direct fulfilment and marketplace claims independently confirmed with the named parties?
- Were the Mayweather investment, valuation, minority-shareholder, creative-director and observer-board claims independently confirmed?
- Were any sponsored-content or press-release items used in investor, retailer, sponsor, distributor or platform-facing materials?
- Were any public figures, media outlets or partners paid, compensated, supplied product, granted equity, promised future value or otherwise incentivised?
- Were any claims later corrected, withdrawn, clarified or allowed to remain online after dispute notices or public-record concerns were raised?
- What records exist showing the exact scope, date, duration, consideration, status and termination of each claimed association?
Any listed person, organisation, sponsor, distributor, retailer, platform, media outlet or representative may submit corrections, confirmations, denials or documentary records for review. Corrections should identify the exact section at issue and include supporting documentation, date, title, role and authority to speak for the named organisation.
Suggested email subject tag: [COMMERCIAL ASSOCIATIONS CORRECTION]
This page does not allege that every named person, organisation, sponsor, retailer, distributor, media platform, agency, professional adviser, athlete, public figure or broadcaster engaged in wrongdoing, knew the full background, endorsed disputed claims, participated in alleged misconduct, or verified representations made by Plus Brand / AGUA Plus / All-Scratch.
A commercial association may be innocent, limited, expired, unpaid, incidental, automated, third-party brokered, inaccurately described, overstated by promotional material, or based on information supplied by others. The public-interest issue is that these names and institutions have been publicly used in connection with commercial credibility, distribution, sponsorship, IP, investment, media and reputation-building narratives.
Where this page uses terms such as publicly associated, publicly referenced, company-owned claim, sponsored content, verification required or open due-diligence question, those labels are intentional. They distinguish verifiable public records from promotional assertions and unresolved questions.
The following source list identifies priority pages for screenshot capture, PDF preservation and archive logging. Links may change, be edited or be removed; screenshots should capture the page URL, publication date if visible, access date, headline, author/source, relevant claims and any sponsored-content label.
| Priority | Source / item | Primary relevance | Archive status |
|---|---|---|---|
| 1 | Digital Journal / VIP Media Mayweather claim | Sponsored-content label, $30 million investment claim, valuation and governance-role claims. | Screenshot required |
| 2 | Plus Brand global IP / patent page | Patent, PCT, published-status and 150-plus jurisdiction language. | Screenshot required |
| 3 | Clark Hill label-scratch technology reference | Professional-service reference to Plus Brand IP work. | Screenshot required |
| 4 | AGUA Plus KeHE distribution claim | Distributor / national distribution / retailer-access claims. | Screenshot required |
| 5 | Plus Brand strategic market pivot page | KeHE infrastructure, retailer names, direct fulfilment, global patents and media exposure claims. | Screenshot required |
| 6 | AGUA Plus MLP official-water claim and PIVOT Agency confirmation | MLP official-water claim and third-party agency confirmation. | Screenshot required |
| 7 | Plus Brand PBC / Prime Video claim | Broadcast-context and boxing partnership claim. | Screenshot required |
| 8 | SEC Form D - Plus Brand Industries Inc. | Securities / issuer / capital-raising record. | Screenshot required |
| 9 | Plus Brand royalty / investor portal | Accredited-investor gate and investor-facing context. | Screenshot required |
| 10 | ALL-SCRATCH! trademark record | Trademark record distinct from patent protection. | Official database cross-check recommended |
| Date | Update | Reason |
|---|---|---|
| 12 May 2026 | Commercial Associations page created. | Initial public index of sponsorship, retail, distribution, media, IP, celebrity, investor and due-diligence claims connected with Plus Brand / AGUA Plus / All-Scratch. |
| 12 May 2026 | Patent / trademark framing added. | Separates trademark registration, patent claims, PCT references, published applications and granted-patent questions. |
| 12 May 2026 | Capital-raising and valuation section added. | Records relevance of Form D, accredited-investor portal and Mayweather investment / valuation claims. |
Future updates should record source additions, corrections, verification changes, denials, confirmations and removals.