In addition to historic criminal and regulatory actions, public materials show that Chad Eugene Willis has promoted investment-style opportunities, licensing-based revenue programs, and return-linked “loyalty” schemes through brands including Agua Plus and Plus Brand Industries Inc.

These offerings go beyond simple product marketing. They function as financial solicitations and unregistered securities-style invitations (e.g., investor programs, licensing deals tied to volume or revenue, and structured participation schemes) – activities that are fundamentally incompatible with a lifetime prohibition order issued by the Michigan Department of Insurance and Financial Services (DIFS Order #06-4287).

Within days of this archive going live, key website sections referencing investors, licensing, and related financial programs were quietly removed or drastically reduced from the Agua Plus / Plus Brand public site. Their prior existence is preserved in date-stamped screenshots and screen recordings, including:

• Dedicated Investor navigation tab and associated pages.
• Public-facing materials describing licensing / programmatic participation tied to sales or technology usage.
• Additional dropdown content and calls-to-action relating to investment-style engagement.

First-hand accounts and preserved deal documents indicate that such structures have been used repeatedly over many years in ways that mirror regulated financial products — including promissory notes, investment pools, licensing revenue participation and “friends and family” capital raises — despite the standing prohibition order. The cumulative exposure across these deals is reported by affected parties to be in the tens of millions of dollars, with realistic lifetime exposure plausibly higher. Each affected investor or counterparty in such arrangements represents a separate instance of apparent non-compliance with the prohibition.

Regulatory relevance: A lifetime prohibition order combined with active investment solicitation and licensing-based financial schemes is a significant ongoing compliance issue. Evidence has been preserved for regulators, law enforcement, victims, and potential class-action firms. Detailed before/after comparisons and a chronological log of website changes appear on the Live Updates & Change Log page and in the Evidence Vault.

Over the last four–five years, public search results for “Chad Willis”, “Plus Brand”, “Agua Plus” and related terms have undergone a marked shift. Historically, searches returned pages of scam reports, consumer alerts, and critical commentary from victims and watchdog sites. Today, results are heavily weighted toward self-curated, flattering profiles and controlled narratives associated with Plus Brand / Agua Plus and its operators, including co-founder and COO Adam Gauer (also appearing in some materials as Adam Gower).

A clear pattern is visible:

• Search-result laundering & suppression of negative history. Multiple historic scam reports and consumer warnings that once ranked prominently now appear to have been removed, buried, or de-indexed, while neutral/critical independent commentary is far harder to surface via standard searches. At the same time, a cluster of highly favourable items — interviews, founder profiles, and self-written narratives — occupy prime search real estate, giving the impression of a clean, successful track record.
• Cloaked, search-only landing pages & misaligned snippets. In a number of cases, search results present snippets that heavily feature Chad Willis, Adam Gauer or Agua Plus branding; clicking through loads a page on a third-party or aggregated site that cannot be reached from that site’s visible navigation and that contains long-form, highly flattering copy apparently authored or supplied by the subjects themselves. Once a visitor navigates away, the profile effectively disappears. This pattern is consistent with search-anchored “ghost” pages designed to influence first impressions without leaving an easily discoverable trail.
• Insertion of grandiose personal profiles. Pieces such as the IdeaMensch-style “entrepreneur” profiles (“lives in a world beyond the normal; what most fantasize about, he visualizes and makes a reality…”) present a highly polished, overtly narcissistic, self-aggrandising narrative that is not meaningfully grounded in audited results or transparent performance data. These items function as credibility wrappers when scanned quickly by retailers, sponsors, or investors.
• Engineered social proof asymmetry & pre-structured “ghost” assets. Social channels associated with Agua Plus Alkaline show posts with tens of thousands of “likes” and views, while official Plus Brand accounts and other related pages remain comparatively dormant, with negligible organic engagement. This asymmetry is indicative of bought or artificially inflated engagement directed at whichever brand narrative is currently being pushed. In parallel, several domains and content streams (including AguaPlus.com and other Plus Brand–linked properties) appear to have been created and lightly populated years before being actively pushed, providing ready-made, apparently “aged” authority assets that can be activated or retired as circumstances change.

Taken together, these behaviours are consistent with a long-term reputation laundering and search-result manipulation strategy: systematically reducing the visibility of negative history while building a manufactured public image of success, benevolence, and authority that can be cited in decks, pitches, and due-diligence “quick scans”.

Practical implication: Retailers, sponsors, marketplaces, and investors should not rely on surface-level Google searches or curated interviews as evidence of credibility. Independent document review, background checks, and direct verification via the Registry & Records, Evidence Vault, and official regulators are essential.

Major retailers, sponsors, venues, and marketplaces typically maintain ethics and compliance standards requiring review — and in some cases suspension or termination — when credible information about serious past conduct surfaces.

• Truth-in-advertising and deceptive-practices standards (e.g. U.S. FTC guidance and analogous frameworks).
• Supply-chain, KYC, and integrity expectations for listed vendors and brand partners.
• Reputational risk policies where association with undisclosed criminal or regulatory histories may be unacceptable.

This archive has been structured so that compliance teams, boards, and risk committees can rapidly understand the documented pattern of conduct and decide whether continued association with Chad Eugene Willis, Plus Brand, Agua Plus and related entities is compatible with their obligations to customers, investors, and the public.

This section consolidates the named sponsors, venues and retail partners that Plus Brand / Agua Plus has used as centrepieces in decks, calls and public claims. Each entry sets out the headline positioning and the risk / disclosure issue created when those relationships are viewed against the underlying criminal, regulatory and investor record.

Claimed deal: publicly promoted as a USD $30,000,000 multi-year sponsorship agreement between Agua Plus and Floyd Mayweather / TMT.

Agua Plus is positioned as a core TMT hydration brand, featured in fight-night imagery, co-branded materials and social content. The stated USD $30m figure is repeatedly used as a flagship proof-point in investor presentations, retailer approaches and credibility pitches to imply deep capital backing and long-term alignment with an elite sports brand.

Issue: This “$30m Mayweather deal” functions as a primary credibility anchor while the controlling mind carries a felony conviction, a standing financial-services prohibition and long-running investor complaints. Counterparties relying on this headline figure need to ask whether full background disclosure has accompanied its use in any commercial or investment context.

Brand and sponsor materials present Agua Plus as a featured or official hydration partner of the Aretha Franklin Amphitheatre, a prominent Detroit waterfront venue. The relationship is used to borrow the cultural weight of the Aretha Franklin name and the venue’s civic standing when speaking with retailers, sponsors and investors.

Issue: City-linked and culturally significant venues typically operate under strict ethics and reputational-risk frameworks. Once the full history of felony conviction, prohibition order and unresolved investor losses is placed alongside this sponsorship, internal compliance and governance teams must assess whether continued association is tenable.

Agua Plus has been promoted as an official / featured hydration partner for Major League Pickleball and other pickleball properties – including branding on courts, player content, tournament-level assets and related media. These associations are cited to project nationwide sports penetration and high-trust positioning.

Issue: Leagues and governing bodies are expected to perform robust background checks on headline partners. Ongoing alignment with a principal who has a felony record, a prohibition order and a long trail of complaints presents an obvious governance and reputational risk once stakeholders are fully informed.

Promotional narratives reference minor-league baseball relationships and community sports activations, positioning Agua Plus as a familiar presence at family-oriented games and local events.

Issue: These placements leverage family and community optics while obscuring the underlying pattern of investor losses, unpaid obligations and regulatory red flags. Community-aligned organisations have a direct interest in who ultimately monetises the goodwill attached to their events.

Agua Plus / Plus Brand products have appeared on Amazon, Walmart and other U.S. outlets. Logos and screenshots from these platforms are routinely dropped into pitch decks, investor packs and sponsor approaches as shorthand for “mainstream validation” and “rigorous vetting”.

Issue: Major retailers and marketplaces are part of the perceived due-diligence ecosystem. Once they are on notice that they effectively front for a convicted, prohibited financial-services operator, they face pressure from regulators, payment partners and customers to decide whether continued listing aligns with their own KYC and ethics policies.

Agua Plus is promoted into gyms, fitness centres and “hydration studio” environments as a performance and wellness-aligned product. Photos and references to these placements are used to reinforce the image of a health-focused, community-minded brand.

Issue: Health-oriented businesses that endorse or stock the product are unlikely to have been fully briefed on the criminal, regulatory and investor-loss history attached to the controlling mind. Once informed, they must weigh continued association against their duty of care to members and their own brand values.

Across multiple campaigns, Agua Plus / Plus Brand leans heavily on celebrity cameos, influencer posts and staged photo-ops – including schools, charity-style events and “community impact” imagery – to build fast, skimmable social proof that can be repurposed in every direction.

Issue: These optics are engineered to shortcut real due diligence. When the documented history of felony conviction, prohibition order, restitution exposure and investor losses is set alongside the curated imagery, the gap between presentation and reality becomes a central risk question for every sponsor, venue, league, retailer and marketplace involved.

Purpose of this section: Each name above is more than branding – it represents a node in the risk and disclosure chain. Structured, documented notification packs can be drawn directly from this block, enabling sponsors, venues, leagues and retailers to make informed decisions about continuing, suspending or terminating their relationships with Plus Brand / Agua Plus.